“Most managers invest their time and energy in trying to make their firms better, when in fact they should be also be working to make their firms different.” – From Positioning for Professionals
Why are some professional service firms so much more successful than their competitors? The difference isn’t just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.
In Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.
It’s no coincidence that a handful of top firms keep winning the most business, attract the best talent, and earn the highest margins. They’re the ones that have staked out a differentiating positioning strategy that capitalizes on their strengths. Rather than being mildly appealing to a broad group of prospects, they’re intensely appealing to a select group of prospects. They’re the firms that follow the principles you’ll find in Positioning for Professionals.